Webinar//How to go from freelancer to agency owner
Most agency owners will tell you that there's no handbook on how to build an agency. This webinar is intended to address key questions for freelancers who are agency-curious.
In this webinar with AIMEE SWARTZ and CAITY CRONKHITE, you will learn:
How to decide when it's time to scale to an agency
The advantages and disadvantages of positioning yourself as an agency (vs. a freelancer)
The brass tacks of business: business structure, hiring contractors vs. employees, insurance
Marketing and building a reliable sales pipeline
Pricing as an agency
How to decide on software to manage projects
Making the mindset shift from freelancer to agency owner
... and more!
CAITY CRONKHITE is the founder and CEO of Good Words LLC, a technical writing and documentation consulting firm that’s on a mission to rid the world of bad docs. Good Words was born in the technology industry and delivers ongoing strategic, management, and implementation support for some of the most technically sophisticated companies across industries, from Fortune 50 companies to 5-person startups. For more information, visit us at www.goodwords.io.
AIMEE SWARTZ is the founder of Speaking of Science, a boutique marketing and medcomms agency purpose-built for biopharma, health tech, and life science companies. Prior to founding Speaking of Science, Aimee spent most of her career as a medical writer and science journalist. She has written for The Washington Post, The Atlantic, New York Magazine and other leading publications, sparking conversations about some of the most pressing challenges facing scientific and medical communities.
Most agency owners will tell you that there's no handbook on how to build an agency. This webinar is intended to address key questions for freelancers who are agency-curious.
In this webinar with AIMEE SWARTZ and CAITY CRONKHITE, you will learn:
How to decide when it's time to scale to an agency
The advantages and disadvantages of positioning yourself as an agency (vs. a freelancer)
The brass tacks of business: business structure, hiring contractors vs. employees, insurance
Marketing and building a reliable sales pipeline
Pricing as an agency
How to decide on software to manage projects
Making the mindset shift from freelancer to agency owner
... and more!
CAITY CRONKHITE is the founder and CEO of Good Words LLC, a technical writing and documentation consulting firm that’s on a mission to rid the world of bad docs. Good Words was born in the technology industry and delivers ongoing strategic, management, and implementation support for some of the most technically sophisticated companies across industries, from Fortune 50 companies to 5-person startups. For more information, visit us at www.goodwords.io.
AIMEE SWARTZ is the founder of Speaking of Science, a boutique marketing and medcomms agency purpose-built for biopharma, health tech, and life science companies. Prior to founding Speaking of Science, Aimee spent most of her career as a medical writer and science journalist. She has written for The Washington Post, The Atlantic, New York Magazine and other leading publications, sparking conversations about some of the most pressing challenges facing scientific and medical communities.
Most agency owners will tell you that there's no handbook on how to build an agency. This webinar is intended to address key questions for freelancers who are agency-curious.
In this webinar with AIMEE SWARTZ and CAITY CRONKHITE, you will learn:
How to decide when it's time to scale to an agency
The advantages and disadvantages of positioning yourself as an agency (vs. a freelancer)
The brass tacks of business: business structure, hiring contractors vs. employees, insurance
Marketing and building a reliable sales pipeline
Pricing as an agency
How to decide on software to manage projects
Making the mindset shift from freelancer to agency owner
... and more!
CAITY CRONKHITE is the founder and CEO of Good Words LLC, a technical writing and documentation consulting firm that’s on a mission to rid the world of bad docs. Good Words was born in the technology industry and delivers ongoing strategic, management, and implementation support for some of the most technically sophisticated companies across industries, from Fortune 50 companies to 5-person startups. For more information, visit us at www.goodwords.io.
AIMEE SWARTZ is the founder of Speaking of Science, a boutique marketing and medcomms agency purpose-built for biopharma, health tech, and life science companies. Prior to founding Speaking of Science, Aimee spent most of her career as a medical writer and science journalist. She has written for The Washington Post, The Atlantic, New York Magazine and other leading publications, sparking conversations about some of the most pressing challenges facing scientific and medical communities.